DEFIANCE
Role: Copywriter
Concept: Defiance was an ambitious science fiction universe that combined a television series set in St. Louis with an expansive MMO video game set in San Francisco. For season two, Syfy wanted to bridge the two cities with an in-world story that would essentially be a road trip from the Midwest to the West Coast. We worked with the show's creative minds to create a 12-week experience that combined live action video, motion comics, and online games that would test visitors' skills and expand the property's rich storyworld. The experience was sponsored by Dodge and culminated with one user winning their very own 2015 Challenger.
Headlines & Press