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    • Alien: Last Supper
    • Alien: Advent
    • Threads: No Good Deed
    • Threads: The One Who Got Away
    • Threads: Insomnia
    • Ares III: The Untold Story
    • Ares III: The Right Stuff
    • Ares III: Farewell
  • About
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Will Melton

WORLDBUILDING | WRITING | CREATIVE DIRECTION

  • Home
  • Portfolio
  • Video
    • Alien: Last Supper
    • Alien: Advent
    • Threads: No Good Deed
    • Threads: The One Who Got Away
    • Threads: Insomnia
    • Ares III: The Untold Story
    • Ares III: The Right Stuff
    • Ares III: Farewell
  • About
  • Marketing

Kipchoge: The Last Milestone

Role: Writer

I helped developed the documentary concept and wrote the official treatment. The pitch was funded in the room.

Dans Gaming

Role: Writer

Developed the mythology and scripted an original 8-bit style opening credits narrative for the DansGaming Twitch stream.

Raised by Wolves

Raised by Wolves

Role: Freelance Writer

Worked with the Ridley Scott Creative Group to generate concepts and write scripts for teaser content and world-expanding trailer spots.

Antebellum

Antebellum

Role: Freelance Writer and ACD

Worked with 3AM and Lionsgate to develop positioning, taglines, and trailer concepts.

Marvel's Avengers

Marvel’s Avengers

Role: Associate Creative Director

While at 3AM, our team collaborated with Crystal Dynamics to develop a marketing handbook to guide the upcoming launch of their groundbreaking Avengers video game.

2048: Nowhere to Run

BLADE RUNNER 2049

Role: Senior Creative Strategist

Introduce Dave Bautista’s character, Sapper Morton, and kick off a chain of events that will lead audiences directly into the opening of Blade Runner 2049. Nowhere to Run is the final chapter in a three-episode arc created to bridge the 30-year narrative that elapsed between the original Blade Runner and its sequel.

For an expanded breakdown, check out 3AM’s detailed profile.

2036: Nexus Dawn

BLADE RUNNER 2049

Role: Writer / Creative Strategist

Concept: Introduce Jared Leto’s character, Niander Wallace, and set-up the new evolution of replicants that would be seen in Blade Runner 2049. Nexus Dawn is the second chapter in a three-episode arc created to bridge the 30-year narrative that elapsed between the original Blade Runner and its sequel.

For an expanded breakdown, check out 3AM’s detailed profile.

2022: Black Out

BLADE RUNNER 2049

Role: Scriptwriter (uncredited)

Concept: Tell the backstory relating to the mysterious blackout that’s referenced in Blade Runner 2049. Directed by legendary anime visionary, Shinichirō Watanabe, Black Out is the first chapter in a three-episode arc created to bridge the 30-year narrative that elapsed between the original Blade Runner and its sequel.

go90: Threads

THREADS

Role: Screenwriter

Concept: The internet is the world’s largest confessional — from online communities and message boards to chat rooms and web forums (think Reddit) — and contains a communal vault for our biggest secrets and most traumatizing moments. Threads was an anthology series inspired by real threads and adapted for Verizon’s Go90 platform and produced by New Form Entertainment.

My episodes:

Season 1, Episode 6: The One that Got Away - After a woman avoids a seemingly dangerous encounter with a creepy man, she doesn't think much about it...until the day she discovers who this man really is.

Season 1, Episode 10: No Good Deed - A woman planning to meet up with coworkers for drinks late one night after work, decides instead to give a girl in need a ride home. Turns out the girl is not a victim, but a real threat.

Season 1, Episode 19: Insomnia - A woman who has a hard time sleeping starts using a mobile app to search for some answers. She ends up with the opposite of that when a recording reveals someone has been having conversations with an unknown entity in the middle of the night.

Note: Unfortunately, due to the demise of Verizon’s go90 platform, these are no longer available for online viewing.

Alien: Advent

ALIEN: COVENANT

Role: Screenwriter / Creative Director

Concept: Released on blu-ray, digital, and home video, Advent is a 7-minute original short film that bridges the gap between Prometheus and Alien: Covenant. It takes viewers on a first-person journey through David’s macabre lab — diving deeper into his twisted experiments, discussing the nature of the mysterious black ooze, and uncovering the fate of Dr. Elizabeth Shaw.

Prologue: Last Supper

ALIEN: COVENANT

Role: Senior Writer / Creative Strategist

Concept: A short film that would explain the film's mission and help flesh out the main characters' backstories and crew dynamics in order to forge an emotional bond with the viewer that would carry over into the theatrical experience.

Results

More than 14 million views across platforms

#1 trending video status on both YouTube and Reddit

Covered by more than 125 press outlets

Praise

"You don't see stuff like this three months before a movie is released...this is required viewing."

—io9

"So good that my faith in this movie is currently at dangerously high levels."

—moviepilot

"This is such an awesome way to introduce everyone to these new characters in this movie...it's kind of eerie how good this is."

—First Showing

"A stunning glimpse at the titular ship's crew."

—Engadget

"If there is one thing this prologue conveys, it's that the franchise is making a hard turn toward its roots."

—Popular Mechanics

"A move pretty much unprecedented for films of this size and with this level of anticipation attached to them..."

—Film School Rejects

Meet Walter

ALIEN: COVENANT

Role: Senior Writer / Creative Strategist

Concept: An introduction to Walter, the latest in a line of iconic synthetic androids, that would capture the audience's attention and distinguish him from his otherwise identical counterpart, David. The video was designed as a product launch spot that would echo product debuts from contemporary companies such as Apple. The campaign was executed in partnership with real-world tech company, AMD, to lend authenticity to a being powered by artificial intelligence.

Results

More than 10 million views across platforms

More than 4 million social engagements

Covered by more than 140 press outlets

Praise

"The technological details are stunning, but so is the script, the acting and the marketing tools that went along with making Meet Walter seem like a real product."

—The Drum

“Incredible...an absolutely stunning short film."

—Bloody Disgusting

"Alien: Covenant has released its most unsettling teaser yet...and there's not a xenomorph or facehugger in sight."

—Digital Spy

"Branded content done right."

—Ad Age / Creativity

“It’s like an Apple ad for your next creepy humanoid robot.”

—Engadget

"It's product placement, but it's artfully executed.”

—PC Mag

Ares III: Farewell

THE MARTIAN

Role: Senior Writer / Creative Strategist

Concept: A 3-minute short film inspired by Apollo-era television broadcasts that depicted the crew’s final preparations before beginning their journey to Mars. Guided by crew member Mark Watney (Matt Damon), this spot introduced viewers to the full team, provided a tour of the spaceship, and launched the first trailer for the film. It also featured a Periscope-like "live stream" that featured fictional tweets from around the globe.

Awards

2016 Clio Key Art Gold - Theatrical: Creative Content

2016 Clio Key Art Silver - Theatrical: Social Media

2016 Webby Award - Drama Individual Short or Episode

2016 Webby People’s Voice Award - Drama Individual Short or Episode

Ares: Our Greatest Adventure

THE MARTIAN

Role: Senior Writer / Creative Strategist

Concept: Ridley Scott's The Martian proved to be one of the most realistic science fiction films ever created. We wanted to lean into that authenticity and breakdown the science of this not-so-futuristic mission. For that, we teamed with famed astrophysicist Neil deGrasse Tyson and created a mini-episode of his show StarTalk. The video was launched in collaboration with NASA, 20th Century Fox, StarTalk, National Geographic, and Neil himself.

Awards

2016 Clio Key Art Bronze - Theatrical: Partnerships

2016 D&AD Wood Pencil - Branded Content & Entertainment: Fiction 1-5 minutes

Nominations

2016 Cannes Lion Shortlist - Cyber, Influencer or Talent

Praise

"One of the best, most creative, and frankly most awesome promos for a movie ever."

—The Nerdist

"One of the cooler cross-promotional moves in recent history."

—A.V. Club

"Might be described as the most realistic three-minute glimpse into the future, ever...All future makers of movies about the future, take note."

—Mashable

"Excuse me for a second. I’m wiping a tear from one of my eyes."

—The Mary Sue

Under Armour: Leave Your Mark

THE MARTIAN

Role: Senior Writer / Creative Strategist

Concept: A multi-partner collaboration to create an in-world brand film positioning Under Armour as a provider of next-generation training gear for the Ares space program. The video and its campaign derived from one simple question—what if astronauts were sponsored by brands in the year 2035?

Awards

2016 Clio Key Art Silver - Theatrical: Partnerships

2016 Clio Key Art Bronze - Theatrical: Creative Content

2016 Webby People’s Voice Award - Best Editing

 

 

Ares III: The Right Stuff

THE MARTIAN

Role: Senior Writer / Creative Strategist

Concept: Despite being a dramatic space thriller, The Martian was a story that was also known for its quirky sense of humor and very real, down-to-earth characters. We wanted to introduce the book’s humor while further humanizing and building deeper backstories for the main crew. To that end, we created a short prologue film framed as declassified NASA footage showing the crew's response to a 10-day isolation training exercise.

Awards

2016 Clio Key Art Silver - Theatrical: Creative Content

Nominations

2016 Cannes Lion Shortlist - Film, Branded Content, Short Fiction Film (under 10 minutes)

Become an Ape Contest

WAR FOR THE PLANET OF THE APES

Role: Senior Writer / Creative Strategist

Concept: With motion capture playing a huge role in the Apes franchise, we thought we'd give a fan the experience of a lifetime and let them become an ape in Caesar's army. We filmed a special contest announcement with director Matt Reeves and star Andy Serkis, which featured the first footage of the movie and premiered on AMC during an episode of The Walking Dead. Fans uploaded videos of their best ape impersonations to YouTube. The finalists were identified and then the filmmakers chose the winner. She was flown to set and suited up in mocap gear to play an ape in the film.

Headlines & Press

Entertainment Weekly: One fan will become a CGI ape in War for the Planet of the Apes

BoJack Horseman Season One

NETFLIX

Role: Copywriter and Social Media Manager

Awards

Shorty Award Winner Best Campaign for Television Programming

Nominations

Webby Award Best Social Entertainment

Headlines & Press

Entertainment Weekly: What the hell is Netflix's 'BoJack Horseman'?

House of Cards Season Two

NETFLIX

Role: Social Media Manager / Copywriter

Headlines & Press

Buzzfeed: Arrested Development Star Tony Hale Tweets At House Of Cards And Hilarity Ensues

Time Magazine: The 140 Best Twitter Feeds of 2014

Hollywood Reporter: House of Cards Welcomes Back Game of Thrones With Taunting Tweet

 

X-Men: Days of Future Past

20TH CENTURY FOX

Role: Social Media Manager / Copywriter

Trask Industries Campaign

The Defiant Few

DEFIANCE

Role: Copywriter 

Concept: Defiance was an ambitious science fiction universe that combined a television series set in St. Louis with an expansive MMO video game set in San Francisco. For season two, Syfy wanted to bridge the two cities with an in-world story that would essentially be a road trip from the Midwest to the West Coast. We worked with the show's creative minds to create a 12-week experience that combined live action video, motion comics, and online games that would test visitors' skills and expand the property's rich storyworld. The experience was sponsored by Dodge and culminated with one user winning their very own 2015 Challenger.

Headlines & Press

Blastr: Join the Defiant Few and win a Dodge Challenger

Arrested Development Returns

NETFLIX

Role: Social Media Manager / Copywriter

Headlines & Press

Uproxx: The 'Arrested Development' Twitter Account Won The Netflix-Arrested Development Red Carpet

Platform: 3 Social Media Lessons From Arrested Development

Mashable: Tobias Funke's Acting Demo Reel Is What Dreams Are Made of

Mystery Box

...sorry, not sorry.

Kipchoge: The Last Milestone

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Dans Gaming

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Raised by Wolves

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Antebellum

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Marvel's Avengers

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2048: Nowhere to Run

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2048: Nowhere to Run

2036: Nexus Dawn

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2022: Black Out

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go90: Threads

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Alien: Advent

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Alien: Covenant - Advent

Prologue: Last Supper

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Meet Walter

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Ares III: Farewell

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Ares: Our Greatest Adventure

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Under Armour: Leave Your Mark

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Leave Your Mark

Ares III: The Right Stuff

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The Right Stuff

Become an Ape Contest

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BoJack Horseman Season One

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House of Cards Season Two

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X-Men: Days of Future Past

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The Defiant Few

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Arrested Development Returns

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Mystery Box

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