ALIEN: COVENANT

Role: Senior Writer / Creative Strategist

Concept: An introduction to Walter, the latest in a line of iconic synthetic androids, that would capture the audience's attention and distinguish him from his otherwise identical counterpart, David. The video was designed as a product launch spot that would echo product debuts from contemporary companies such as Apple. The campaign was executed in partnership with real-world tech company, AMD, to lend authenticity to a being powered by artificial intelligence.

Results

More than 10 million views across platforms

More than 4 million social engagements

Covered by more than 140 press outlets

Praise

"The technological details are stunning, but so is the script, the acting and the marketing tools that went along with making Meet Walter seem like a real product."

—The Drum

“Incredible...an absolutely stunning short film."

—Bloody Disgusting

"Alien: Covenant has released its most unsettling teaser yet...and there's not a xenomorph or facehugger in sight."

—Digital Spy

"Branded content done right."

—Ad Age / Creativity

“It’s like an Apple ad for your next creepy humanoid robot.”

—Engadget

"It's product placement, but it's artfully executed.”

—PC Mag